Independent freelance designers are often overlooked by businesses in favour of larger design companies. Whilst many larger design agencies have great portfolios they also have a wealth of additional costs they have to cover which result in higher fees for their clients.

There are many great freelancers which may be much better suited to your project and budget. Here are 7 reasons to seek them out:

1. COST
Although obvious, it’s worth mentioning that freelancers don’t have the overheads that large agencies have. Hourly rates will be much cheaper and will immediately save you money.

2. PASSION
We are responsible for our own livelihood – this means we will inevitably go above and beyond in order to ensure that our clients are happy with our work. We are passionate about what we do, and that translates through the quality of our work.

3. COMMUNICATION
Discuss your design brief directly with your designer. This may sound simple, but many design agencies employ junior artworkers to create campaigns for clients who are paying premium rates for design work. Artworkers whose work may never have appeared in the company portfolio you bought into initially.

4. EXPERTISE
Freelancers are experts in a number of disciplines incorporating all aspects of a project from account management though to creative direction and print buying.

5. SPEED
We’re business people too. We know we are more likely to make a profit if we complete your project on time and to a high standard. If you need changes they’ll be done straight away. We don’t have time for office politics, we just want to get the job done.

6. PRIORITY
We don’t take on large numbers of projects at one time. Focusing on a small number of projects ensures quality of work and attention to detail.

7. FLEXIBILITY
We set our own working hours. Got a tight deadline for an advert? Need an urgent change to your website at 9pm? No problem. We’re happy to work outside normal office hours in order to get your job done.

Freelancers are able to offer high quality services at a more affordable rate. We often build lasting relationships with our clients because communication is always direct and personable.

When choosing your next designer for your creative project, keep me in mind – it could be the best decision you ever made.