BRANDING – LOGO DESIGN
Active Inspirations is a community interest company, operating by applying for funding to run programmes that will support local communities who are in need of support.
Their logo needed to be fun, yet professional; appealing
to a broad range of people. It couldn’t be too ‘child-like’ in design and needed to convey interaction and action within it.
The final design uses bright and engaging colours within a star shape which also reflects the
‘A’ of Active Inspirations – the movement is achieved through the use of the upward arching arrow which also points to positive, inspirational outcomes.
Feedback from Clive @ Active Inspirations:
We engaged with Olive Tree Creative to create a logo that we could use that would appeal to a broad spectrum of audiences and age groups.
As a group of people setting up a new not-for-profit organisation we all had different ideas on what our logo should look like in order to reflect our offering, what Vicky was able to do was take our brief and bring all of this together. Not only did we end up with a brilliant new logo but we have also been able to use this to help us to build our story ahead of us launching. Vicky was very professional and worked within our time frames to reach a great outcome.